First Impressions: How To Introduce Your Product to The World1

04:48 - 03/04/2017

I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users?

For many of our clients with multi-faceted products and services, we recommend creating a product introduction video that explains what the product/service is, what it does, and how it makes your customers’ lives better — all in a clear, engaging way.

For a product introduction video that hits hard:

  • Know your audience
  • Storytelling is key
  • Invest in quality talent, voice-over and/or animation
  • Shorter is better

Here are two great product introduction videos by Dollar Shave Club and PadMapper. Note how well they explain their services using storytelling and humor to keep you engaged.