MAY 29, 2014 BY CAITLIN@GLASSCANOPY.COM

08:48 - 05/04/2017

 BY CAITLIN@GLASSCANOPY.COM

Q: I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users?

 

A: We frequently work with large companies and start-up clients offering products and services that are relatively new to the world.

But no matter how cool a product or service — users who find it confusing won’t be able to grasp how much it can help them, and they’ll simply move on. A poor first impression is a common barrier to entry that can be avoided with the help of rich and compelling visual explanation and/or instruction.

Introduce yourself

For many of our clients with multi-faceted products and services, we recommend creating a product introduction video that explains what the product/service is, what it does, and how it makes your customers’ lives better — all in a clear, engaging way.

For a product introduction video that hits hard:

  • Know your audience
  • Storytelling is key
  • Invest in quality talent, voice-over and/or animation
  • Shorter is better

Here are two great product introduction videos by Dollar Shave Club and PadMapper. Note how well they explain their services using storytelling and humor to keep you engaged.